Abstract
This article focuses on pictorial self-portrayals in the social network Facebook. Here, images have become central transfer media that mediate between online and offline spheres, illustrate or symbolise them. It is precisely in the everydayness and self-evidence in which young people operate with the net paradigm (cf. Deleuze/Guattari 2005) that it is possible to observe how the practices of subjectification are constituted in these networks. In research practice, they can be examined as transactional articulations (cf. Jörissen 2015, 2016a; Nohl 2013), on the basis of which the relational structures constituting them can be reconstructed. In this context, the mode of bricolage is examined as a strategy of young people in the context of the online profile photo that enables them to establish (reflexive) distance from the shaping socio-technical specifications.
