From Media Effects Assertion To Educational Media Reception Research. Proposal For The Analysis Of Film Communicates

Abstract

With regard to researching specific connections between media consumption and the formation of attitudes and actions, a constructivist theory orientation is made plausible by first going into the state of media effects research and, against the background of a well-founded criticism of the understanding of effects, pointing out the necessity of a media reception science research alternative. Furthermore, the state of (educational) media reception research is discussed. Then elements of a constructivist methodology of media reception research are described, which are concretised using the example of the reception of films. The concept of the communicate (S.J. Schmidt) is taken as a starting point, a proposal for a descriptive language for (film) communicates is developed and an adaptation of the approach of cinematic narration is discussed.