Abstract
The author introduces cultural studies as a transdisciplinary field of research that was founded in Great Britain in the 1950s. These are oriented towards everyday life worlds; "culture" refers to a network of social structures that are determined by power relations. The aim is to make these structures transparent and transformable. Here, the approach approaches critical pedagogy, which assumes that the educational systems do not simply accept the existing relations of domination, but must determine them as changeable. Applied to media texts, the recipients are perceived as subjects who produce the meaning of the texts against the background of their social conditions. The author examines approaches of cultural studies and critical pedagogy and notes that both research directions imply each other. In the age of neoliberalism and interactive media, he argues, it is necessary to educate young people to become subjects capable of action so that a more just and democratic society is possible. This requires the realisation that social structures become visible in the media, but can also be changed.
