Abstract
For some years now, an exciting, but not easily discernible power struggle has been taking place in the field of education. To put it somewhat simply, on the one hand there are the mass (educational) media with their supposedly generalised, highly standardised, linearised forms of learning. On the other side, individual media are increasingly pushing in, which today are readily associated in learning theory with the concept of the learner's self-organisation. The mainstream is that the new media technologies support educational systems precisely because they make the learner, the learning process, the acquisition of knowledge individual, personal, emphatically human. The insult of not being allowed to participate in mass media in terms of production and broadcasting is thus elegantly compensated. This happens in a Janus-faced way. Mass media are observed by media pedagogy, but individual technologies are used and provided with media didactics.