Abstract
An adequate understanding of children's television and media use requires a reference to social (change) processes that influence the way children deal with media in different ways. An important influencing factor in this context, but one that has received little attention in research so far, is the children's milieu; rarely has the role of children's television for children from socially weaker and less stimulating milieus been specifically investigated. On the basis of a three-year research project in Austria on how socially disadvantaged children deal with media, this article is dedicated to the relevance and ways of dealing with (children's) television for this clientele.