Abstract
In dealing with media issues in education, different approaches have developed. These range from protective-caring to aesthetic-culture-oriented, functional-system-oriented and critical-materialistic to action-oriented approaches (cf. Tulodziecki 1997: 82-105). Action-oriented approaches are distinguished from previous concepts primarily by the fact that media reception and media production are understood as situation- and need-related actions in the respective social context. On the basis of this view, media education activities should offer children, young people and adults the opportunity to acquire the competences necessary for humane media action.