Convergence-Related Media Appropriation In Childhood And Adolescence

Abstract

The convergent media world is naturally integrated into the everyday media lives of children and even more so of young people. This integration begins in early childhood, when the products of cross-media marketing find their way into children's rooms as media products, toys or objects of daily use. In this article, the concept of convergence-related media appropriation is explained. The contribution concentrates on reflecting on research perspectives that do justice to the networked media action of adolescents under content-related and methodological aspects. The empirical foundation is formed by the convergence studies of the JFF - Institute for Media Education in Research and Practice, which were conducted between 2001 and 2007.